Pritika Auto Ind Secures Order from Leading Tractor Manufacturers

Key Takeaways from Pritika Auto Order Win:

• Pritika Auto Industries Limited has secured a significant order worth INR 30 crore per annum from leading OEM tractor manufacturers.
• The order includes approximately 250 tons of new large components per month, each weighing over 78 kilograms.
• The order reflects Pritika Auto Industries’ dedication to innovation and excellence in meeting the evolving needs of the automotive industry, particularly in agriculture.

The order includes the supply of around 250 tonnes of new large components each month, with each component weighing over 78 kilograms. This demonstrates Pritika Auto's expertise in producing durable, heavy products.

The new order reflects Pritika Auto Industries’ commitment to innovation and excellence in meeting the changing needs of the automotive industry, especially in the agricultural sector.

Commenting on the development, Harpreet S. Nibber, Managing Director, Pritika Auto Industries said, “This achievement not only underscores our ability to meet the stringent demands of leading OEM tractor manufacturers but also highlights our commitment to supporting the agricultural sector with robust and reliable components.”

About Pritika Auto Industries Limited:

Pritika Auto Industries Limited is a key company in the Pritika Group, founded in 1974 by Mr. Raminder S. Nibber, initially focusing on small forgings. Over the years, under his leadership, the company has become a trusted name in the market, specialising in machined castings and automotive components. Pritika operates modern manufacturing facilities in Derabassi, Hoshiarpur, and Mohali in Punjab, as well as in Tahliwal, Himachal Pradesh, with a total production capacity of over 75,000 metric tons per year.

Primarily serving the tractor and commercial vehicle sectors, Pritika aims to expand and diversify its product offerings. The company produces a variety of products, including axle housings, wheel housings, hydraulic lift housings, and brake housings. Pritika is one of the largest suppliers of components in the Indian tractor industry and supplies to well-known OEMs like M&M Swaraj, TAFE, and Ashok Leyland. The company’s goal is to consistently deliver high-quality products at competitive prices to meet customer needs.

Key Takeaways from Paytm’s Digital Payment Expansion:

• Paytm has deployed 800 card machines in 42 Krishi Mandis in Madhya Pradesh to enhance payment options for farmers and traders.
• This integration marks the first time the Krishi Mandi app in Madhya Pradesh has been linked with Paytm’s EDC devices, streamlining agricultural sales and transactions.
• The new system reduces the time required for processing sales from days to just a few hours, while providing printed receipts to increase transparency.
• Paytm aims to install an additional 1,300 card machines in various Krishi Mandis over the next two years, demonstrating its commitment to digital empowerment in agriculture.

For the first time, the Krishi Mandi app in Madhya Pradesh has been integrated with Paytm’s EDC devices, marking a significant step towards digitising agricultural sales. This new system streamlines the sales process, cuts costs, and speeds up transactions, benefiting farmers and traders. 

It also digitises records at the Mandis, reducing wait times and enhancing overall effectiveness. With the new devices, agricultural sales processing time has been reduced from days to just a few hours, while allowing for printed receipts and purchase orders to ensure transparency and trust.

Paytm plans to further expand this service by deploying an additional 1,300 card machines in various Krishi Mandis over the next two years, reflecting its commitment to improving digital empowerment in India's agricultural sector. 

The National Informatics Centre (NIC) has also developed the eMandi application to transition offline processes to an online platform, further supporting this initiative.

About One97 Communication Limited:

One97 Communications Limited, founded in 2000 and based in Noida, Uttar Pradesh, is a mobile internet company that offers online bill payment services. It provides various digital products and mobile commerce platforms to e-commerce merchants for processing payments. The company also has RBI-approved semi-closed wallet services and offers mobile content services. Its offerings include online mobile recharges, ticket bookings, hotel reservations, music, videos, games, and opportunities to chat with celebrities. Additionally, One97 invests in early-stage mobile companies through the One97 Mobility Fund (OMF) and operates in Africa, Europe, and Southeast Asia.

Key Takeaways from the Announcement

• Saif Ali Khan represents Royal Ranthambore Whisky, blending his royal heritage with the brand's sophisticated image.
• The campaign aims to celebrate luxury and charisma, showcasing the essence of Royal Ranthambore in every sip.
• This collaboration underscores Radico Khaitan's commitment to delivering a premium experience that resonates with consumers seeking elegance and refinement.

In this captivating campaign, Saif Ali Khan, known as the Nawab of Pataudi, brings his signature charm and style to the forefront. His portrayal captures the perfect balance of nobility and allure that defines Royal Ranthambore Whisky. The partnership is described as a celebration of class and sophistication, inviting consumers to indulge in a luxurious experience with every glass.

Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, commented on the new campaign, “The new Royal Ranthambore Heritage Collection Whisky Campaign is a proud moment for us as we redefine luxury in the Indian spirits industry, which we call Indi-Lux. Our whisky embodies the regal essence of Ranthambore and the untamed spirit of its iconic tigers. In Saif Ali Khan, we found the perfect embodiment of this blend of royalty and sophistication. His Nawabi heritage and effortless elegance resonate deeply with the brand's identity.”

The campaign is set to appeal to those at the top of their game in their appreciation for whisky, indeed those who feel that life is best enjoyed with the finer things. By partnering with Saif Ali Khan, Radico Khaitan is elevating its image immediately into the consciousness of a much larger segment, one increasingly appreciating both heritage and modern luxury.

Saif Ali Khan also commented, expressing his excitement about the synergy with Royal Ranthambore Whisky: “This brand is a beautiful blend of tradition and modern luxury, much like my own journey. I’m thrilled to be part of a campaign that truly embodies strength and sophistication, showcasing everything that makes this whisky exceptional. It has character and depth, and I feel honoured to represent such a unique fusion of heritage and contemporary flair.” 

Continuing its pole position as an innovation leader in the realm of spirits, this campaign underscores Radico Khaitan's further contribution to the mission of luxury redefined for the Indian premium whisky consumer and offers them to continue in the spirit of royalty, joining in the toast of Royal Ranthambore Whisky. 

About Radico Khaitan Limited

Radico Khaitan Limited, one of India’s oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL), began operations in 1943 as Rampur Distillery Company. Initially, it supplied bulk spirits to other manufacturers but launched its own brand, 8PM Whisky, in 1998. Today, Radico Khaitan enjoys a selection of popular brands such as Rampur Indian Single Malt Whiskies, Jaisalmer Indian Craft Gin, Magic Moments Vodka, and Morpheus Brandy, among others. The company supplies branded IMFL liquor to the Canteen Stores Department (CSD) and exports its goods to more than 102 nations. With distilleries at Rampur and Sitapur, together with a joint venture at Aurangabad in Maharashtra, Radico Khaitan has a combined capacity of 320 million litres and sells its product through 43 bottling units.

Key Takeaways from the Announcement

• The MoU between RITES and DMRC will focus on general consultancy, project management, detailed design, and feasibility studies for metro projects.
• This collaboration aligns with RITES' ‘RITES Videsh’ initiative to expand its global presence in transport infrastructure.
• Both organisations are well-positioned to deliver world-class solutions in urban transit systems based on their extensive experience and expertise.

The agreement took place in New Delhi, where officials from both RITES and DMRC expressed their commitment to working together on various metro projects. The partnership is expected to tap into emerging opportunities within the urban transit sector, focusing on delivering high-quality services for both domestic and international clients.

RITES Limited has a rich history of over 50 years in the transport consultancy and engineering sector, having undertaken projects in more than 55 countries across Asia, Africa, Latin America, South America, and the Middle East. This MoU with DMRC is a significant step towards enhancing its capabilities in metro rail operations.

The collaboration will enable RITES to utilise DMRC's extensive operational experience while contributing its proven expertise in transport infrastructure. This synergy is anticipated to yield innovative solutions for metro projects that cater to the growing demands of urban transportation.

About RITES Limited

RITES Limited is a Navratna Public Sector Enterprise recognised for its diversified services in transport consultancy and engineering. The company has established itself as a leader in the sector, providing comprehensive solutions that include project management and feasibility studies for various transport infrastructure projects.