TCS Tops the List of India’s Most Valuable Brands 2024 with 16% YoY Growth

Key Takeaways from the Announcement

• Tata Consultancy Services retains its top spot in Kantar BrandZ's Most Valuable Indian Brands 2024 with a 16% YoY growth in brand value.
• TCS’ brand value increased from $42,969 million in 2023 to $49,657 million in 2024, with a gain of $6,688 million. 
• TCS’ success is attributed to its innovation, sustainability efforts, and investments in AI and digital transformation.

As per a stock exchange filing, the company made a staggering 16% growth in brand value in the financial year 2024. The brand value of TCS grew from $42,969 million in 2023 to $49,657 million in 2024, with a gain of $6,688 million. 

This is the third consecutive year that TCS has achieved this distinction, showcasing its continued focus on innovation, sustainability, and global presence. Kantar, a leading marketing data and analytics company, evaluated the rankings based on financial data, consumer insights, and market trends.

Deepender Rana, Executive Managing Director - South Asia, Insights Division, Kantar, commented, “Tata Consultancy Services retains its crown as India’s most valuable brand for the third consecutive year, with a brand value of $49,657 million—an increase of 16% over last year. The company’s growth has come on the back of its ongoing investment in innovation and technology, particularly in artificial intelligence (AI) and digital transformation services. TCS has also expanded its presence across tradeshows, and global business summits, entered strategic partnerships with brands like Jaguar TCS Racing in the ABB FIA Formula E World Championship and sponsored multiple marathons over the last few years.”

Abhinav Kumar, Chief Marketing Officer of TCS, expressed pride in being recognised as India’s top brand and said, “While we have made significant strides to build our brand globally, being recognized as India’s most valuable brand is very special to us. Earlier this year, we were recognized among the world’s 50 most valuable brands by Kantar BrandZ and this latest addition further strengthens our brand reputation. Being the market leader in India, we have been very privileged to have built Page 2 of 2 Confidential much of the core technology ecosystem of the country, from the corporate sector to citizen services and digital inclusion initiatives. As we celebrate 20 years of our IPO this year, it is gratifying to be adjudged as the country’s top brand, and I thank every TCSer for their relentless service to the brand, our company, and our clients.”

About TATA Consultancy Services Limited

Tata Consultancy Services (TCS) is the leading company of the Tata group. It is an IT services, consulting, and business solutions provider that has been working with many of the world’s biggest companies for over 50 years, helping them transform their businesses. TCS offers a wide range of services, combining business, technology, and engineering solutions, with a focus on consulting and smart technology.

Key Takeaways from the FSN E-Commerce Expansion:

• FSN E-Commerce Ventures Ltd has incorporated a wholly-owned subsidiary, Nysaa Trading LLC (Nysaa KSA), in Saudi Arabia.
• The subscribed share capital for Nysaa KSA has been set at Saudi Riyal 300,000.
• The incorporation will have the effect of further bolstering FSN's footing within the Saudi Arabian beauty and personal care market.
• This is an extension of FSN E-Commerce Ventures' plan for expansion and consolidation in international markets, where the need for beauty products is continually on the rise.
• Nysaa KSA has been developed to provide the company with a footprint in the global retail industry.

The subscribed share capital of Nysaa Trading LLC has been fixed at Saudi Riyal 300,000. The move has been designed to progress the business interests of the parent firm into building a prominent foothold in the region for beauty and personal care products.

The deal epitomises the expansion of the company FSN E-commerce Ventures according to the ongoing strategy aimed towards capitalising on the burgeoning market for beauty products around the globe and solidifying the company's foothold in the global retail landscape.

About FSN E-Commerce Ventures Limited:

Launched in 2012, FSN E-Commerce Ventures Limited, went by the name Nykaa but adopted the identity of a digital natively consumer technology company and diversified into lifestyles and business-to-business services through portals such as Nykaa Fashion, Nykaa Man, and Superstore. All these years, Nykaa has maintained the loyalty of Indian customers generating traffic to its 187 offline and online sites as of March 31, 2024, and building active communities with informative content. Authenticity and a customer-centric approach have made Nyka a number-one retailer for global businesses that want to enter the Indian market.

Other power brands that they carry in their store are Kay Beauty, Nykaa Naturals, Nykd and several others. An efficiently designed supply chain coupled with marketing savvy precipitates the buying experience that the Global Store on Nykaa offers. The company has won many awards for its contribution to India's beauty and lifestyle retail industries. They have been voted the Consumer Company of the Year by VCCircle and also featured in the TIME100 Most Influential Companies List.

Key Takeaways from AU Small Finance Bank Collaboration:

• AU Small Finance Bank has tied up health insurance products with Niva Bupa Health Insurance Company.
• These can then be used by new and old customers and other customers with various health insurance products that include health, personal accident, and critical illness plans.
• AU SFB will have 2,414 touchpoints across India and Niva Bupa will have a network of 210 branches in 22 states and 4 union territories to benefit the customers.
• The partnership would offer better personalised and customer-centric health insurance services within a wider scope.

Niva Bupa's retail and group health insurance products, including health, personal accident, and critical illness plans, across 2,414 touchpoints in India, will be available to both new and existing AU SFB customers as well as former Fincare SFB customers. The entire effort is intended to offer an affordable and transparent value proposition through the leverage of technology and service modules.

The partnership will leverage Niva Bupa's 210 physical branches spread across 22 states and 4 union territories, while AU SFB will use its strong presence in all facets of its distribution to deliver more customised and customer-centric health insurance solutions to the masses.

Krishnan Ramachandran, MD & CEO, Niva Bupa Health Insurance Company Limited, said, “To realise the vision of 'Insurance for All by 2047’, we must focus on distribution and ensure that we reach out to every individual in the country. Our partnership with AU Small Finance Bank will help us expand our distribution reach and offer comprehensive health insurance solutions to their customer base.”

“By forging an alliance with Niva Bupa Health Insurance Company Limited, we will strengthen our branch banking value proposition through embedded and personalised health insurance solutions that will elevate the well-being of our valued customers”, Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank said.

About AU Small Finance Bank Limited: 

AU Small Finance Bank Limited is India's largest small finance bank that started operations in April 2017 with a legacy of 29 years of experience in rural and semi-urban markets. The bank offers its customers a complete range of services, ranging from video banking available 24/7, credit cards, to banking on WhatsApp services being made possible through its highly rated mobile banking app, AU0101.It operates through 2,414 branches across 21 states and 4 Union Territories. Maintaining high ratings in terms of credit, the bank currently carries the ratings of 'AA/Stable' from CRISIL, ICRA, CARE Ratings, and India Ratings. The fixed deposits carry the ratings of 'AA+/Stable' from CRISIL, and the bank is listed both on NSE and BSE.

About Niva Bupa Health Insurance Company Limited:

Niva Bupa Health Insurance Company Limited, formerly a brand name Max Bupa, aims to make good health care available to all Indians. It is owned by the Bupa Group and Fettle Tone LLP and runs over 200 branches, covering more than 140,000 agents, 64 banks, and 486 brokers with over 14 million lives covered and over 10,400 hospitals as of March 31, 2024. The company settles claims above 90% for the last three years and offers employment to more than 7,500 people.

Key Takeaways from the Contract Win

• Tara Chand Infra has won new contracts to provide cranes with capacities ranging from 150 MT to 500 MT for projects in the cement, steel, thermal power, and renewable energy sectors.
• The projects will be carried out in Gujarat, Karnataka, Madhya Pradesh, and Jharkhand with contracts ranging from 6 to 12 months, extendable based on site needs.
• The total order value is ₹1,159.60 lakhs, to be executed in FY 2024-25.

Under these contracts, Tara Chand will supply cranes with lifting capacities between 150 MT and 500 MT for project durations that will range from six to twelve months, with potential extensions based on site requirements if needed. The total value of these contracts is ₹1,159.60 lakhs, to be executed in FY2024-25.

As stated in a stock exchange filing, the new contracts, with order values broken down by sector, are at ₹473.20 lakhs in the cement sector, ₹153.00 lakhs in the steel sector, ₹239.40 lakhs in thermal power, and ₹294.00 lakhs in renewable energy. 

These orders fall under Segment A of the company, which is construction equipment rental, and which posted a Q1FY25 EBITDA of 51%. 

About Tara Chand InfraLogistic Solutions Limited

Tara Chand Infralogistic Solutions Limited is a provider of cargo handling and logistics services, founded in 2012. It is an IBA-approved carrier, and they have an IATA certification for handling air cargo logistics. Tara Chand Infralogistic Solutions Ltd. encompasses three business verticals, including warehousing and multi-modal transportation, construction equipment rentals, and turnkey infrastructure project execution. These distinct services offer the company a diverse set of industries to operate in providing logistics and project overall solutions.